Technology from Rogaland caused a stir in the USA
Ignos at Impact 2025 in Houston – here with CEO Svein Bø (left) and CTO Rolf Thu (right), who will be on stage with Framo.
When the global industry met at Impact 2025 in Houston, Ignos from Bryne stood on stage together with the pump giant Framo. Amidst companies such as ExxonMobil, Microsoft and Aker BP, CTO Rolf Thu explained how technology, people and data create measurable effects in production – and received a response far beyond expectations
Impact is one of the world’s largest conferences for industrial digitization and artificial intelligence, organized by Cognite. It brings together leaders and technologists from around the world.
Ignos was invited to present its collaboration with Framo, a world-leading pump manufacturer headquartered in Bergen – now part of the Alfa Laval Group.
– We were told that our presentation had substance. The fact that our solutions have been put into use in production and not just on the drawing board, stood out positively at Impact, explains Rolf Thu, CTO of Ignos.
From vision to reality
While many lectures were about concepts and plans, Ignos and Framo showed results from four Framo factories that are already in operation.
– Many talked about what is to come. We talked about what we have done and the result in terms of economy, efficiency and savings for Framo. That resonated well with the audience, says Thu.
The CTO explained how Framo uses Ignos’ solutions to connect people, machines and data. The result is higher machine utilization, fewer manual processes and savings in the million range.
– Four factories went live at Framo in a short time. Experience, not theory – that is what builds credibility, he points out.
– Measuring is like stepping on the scales
Thu compares measurement and data to stepping on the scales. The Pulse app is the factory’s “heart rate monitor”, a system that allows operators to track their own progress over time, and see improvements in production.
– Measuring so specifically can feel like stepping on the scales. It takes some courage, but the point is not to monitor the employees. It is to give operators and factories good tools that streamline, save the factory costs and motivate the employees, explains Thu.
From questions to conversations
After the lecture, the questions came thick and fast. Many were about connection to machines, data security and change management. CEO Svein Bø sat among the audience and spoke with partners and customers afterwards.
– There were good and relevant questions in relation to what we do. It shows that the industry wants to move from visions to implementation, says Svein Bø, CEO of Ignos.
Svein says that the response from both customers and partners was beyond all expectations.
– We received direct inquiries from companies such as Aker BP, Aker Solutions, Rockwell Automation, Rexel and several international manufacturers. It shows that what we do in Bryne has relevance far beyond Norway, Bø points out.
Looking ahead
Ignos is now following up conversations both in Norway and internationally. Already this week, the company is meeting Aker BP and Aker Solutions about further digitization, before heading to Alfa Laval in Kolding, Denmark.
– For us, this is the start of a bigger journey. We are ready for a global investment, and we see that the market is ripe for it. The order is simple: Deliver, prove, scale, concludes CEO, Svein Bø.